Make sure to
base your final decisions on current information. Remember that
such information
may be from a non-objective,
hence unreliable
source, so verify your data against other independent
sources. The term “award winning” may attributed to products
in their marketing without any basis for claim.
Know which factors
are important for you to compare between products. This really
depends on which
particular kind of products you’re
choosing from. A good, up-to-date and independent source of comparative
data is the Financial Services Authority's
Comparative Tables.